Kidswear with a point of view

Clothes for kids with character.

Funny, comfortable pieces for tiny humans with big opinions. Mischief Co. skips the clichés and dresses the personality instead.

Made for snack thieves, backyard legends, and certified weird little guys.

What you can expect from us

Personality first

No tired trucks, sharks, or little-dude clichés.

Comfort always

Play-ready pieces designed for real kid chaos.

Small, focused drops

Fewer designs, better jokes, and more favorites.

Find his uniform

One little guy. Several departments.

Shop by current obsession, latest offense, or the phrase that makes the family group chat say, “That is absolutely him.”

Vintage-inspired graphics for the strange, adorable kid who has a rock collection and several urgent questions.

Board meetings at breakfast. Snack negotiations all day.

For professional stick finders and full-time mud collectors.

04 / Emergency provisions

Tees, layers, and accessories for anyone who considers crackers a personality trait.

Join the trouble

Dress the kid you actually have: funny, curious, slightly chaotic, and impossible to forget.